Liberty Mutual - Talent Recruiting (Pre-Rebrand)

The campus recruitment team wanted to replace two outdated campaigns that no longer spoke to the culture of Liberty Mutual. The strategic solution would need to appeal to both undergraduate and graduate job seekers. A brochure, advertising, booth graphics, experiential activations, social media, and a job search portal were some of the assets built out. With the voice focused on “you” and a vibrant energetic visual language, the campaign offers that no matter what your pursuit you can find life and happiness at Liberty.