Ninja - Brand Identity

When Euro-Pro came to us, the company had already engineered a unique, multi-blade design that combined the benefits of a blender and food processor. Euro-Pro looked to develop its own “magic bullet,” an appliance that can process a range of foods and beverages in a flash. Our task: analyze the technology and make Ninja a household name. We delivered the insights, naming, branding, packaging, and product design that helped Euro-Pro create a new, singular product category. Today, the Euro-Pro Ninja is a staple on kitchen countertops.