SimpliSafe - Brand Identity

SimpliSafe was founded in 2006 by then-Harvard Business School students, after several friends in the Cambridge area experienced break-ins, but couldn’t find a security company that was designed to help renters. We helped SimpliSafe take the leap from concept to reality by designing a distinct brand identity, brand guidelines and packaging, as well as helping them refine all user touch points on the device for improved ergonomics and aesthetics.