OnStar - Product launch & Retail presence

OnStar first drove onto the market in 1996, yet it wasn’t until 15 years later that GM packaged an aftermarket version in the form of a rearview mirror. Now every driver could enjoy OnStar’s person-to-person features such as turn-by-turn navigation, roadside assistance, and stolen vehicle tracking. We designed the packaging structure and graphics to communicate the features and benefits of the new product line. We also created an interactive merchandising system that easily converted from freestanding to countertop, and could be updated to help support new messaging.